As a bi-cultural marketer, I help multi-national companies create and execute their marketing strategies. I also simplify the complexities of reaching the hispanic population, a $1.4 trillion (and growing) industry segment.
CONTENT MARKETING STRATEGY
SOCIAL MEDIA MARKETING STRATEGY
Crafted their Content Marketing Plan and Social Media Marketing Plan. Created a branded adventure on Vamonde.com called Wicker Park's Best Kept Secrets.
MULTICULTURAL MARKETING ACCOUNT MANAGEMENT SOCIAL MEDIA
Developed marketing and social media content for clients such as: Heineken US, Bimbo Bakeries, Panini USA and Scotiabank. Focused on delivering content based on UEFA Champions League, MLS and CONCACAF Champions League.
EMAIL MARKETING | VISUAL DESIGN
Developed marketing, social media and email marketing campaigns to lead the development of the Apprecia brand in the Colombian corporate education and leadership training space.
CONTENT DEVELOPMENT | DIGITAL MARKETING | BUSINESS DEVELOPMENT
Content Development, Digital Marketing, Media Relations, Project Management, Account Manager and Conference Producer. During my three year experience with Marcus Evans I focused on developing and marketing business conferences and summits in Latin America.