Critical Mass

Switching gears in terms of clients, I took on the role of Social Strategist for the INFINITI USA client. I currently strategize and manage the content calendar, which includes the content that is published on INFINITI’s U.S.A. social channels on a daily basis. I am also an instrumental part of the teams that lead social listening, data insights, UGC (user generated content) outreach, and reporting.



As the Community Manager for Miller Lite in the U.S., I was instrumental in the development of social media tactics. I also tapped into my creative side by curating UGC (user generated content), copywriting, trans-creating content in Spanish, and designing Instagram stories to support the agency's creative efforts on the account. I was a part of the community management team in charge of DDB corporate Instagram account.

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As the Community Manager for Corona-Extra, Pacifico and Cerveza Victoria in the U.S., I was given room to develop my knowledge in social media management, strategy, and content development. Although, the majority of my work was in the bi-cultural space, I also supported brands, such as: LIFEWTR, Mercedes-Benz USA, and Samsung Global.


Developed marketing, social media and email marketing campaigns to lead the development of the Apprecia brand in the Colombian corporate education and leadership training space.



Developed marketing and social media content for clients such as: Heineken US, Bimbo Bakeries, Panini USA and Scotiabank. Focused on delivering content based on UEFA Champions League, MLS and CONCACAF Champions League.



Content Development, Digital Marketing, Media Relations, Project Management, Account Manager and Conference Producer. During my three year experience with Marcus Evans I focused on developing and marketing business conferences and summits in Latin America.