As a bi-cultural marketer, I help multi-national companies create and execute their marketing strategies. I also simplify the complexities of reaching the hispanic population, a $1.4 trillion (and growing) market segment.
As the Community Manager for Miller Lite in the U.S., I have been instrumental in the development of social media tactics. I have also tapped into my creative side by curating UGC (user generated content), copywriting, trans-creating content in Spanish, and designing Instagram stories to support the agency's creative efforts on the account. I have been part of the community management team in charge of DDB corporate Instagram account.
As the Community Manager for Corona-Extra, Pacifico and Cerveza Victoria in the U.S., I was given room to develop my knowledge in social media management, strategy, and content development. Although, the majority of my work was in the bi-cultural space, I also supported brands, such as: LIFEWTR, Mercedes-Benz USA, and Samsung Global.
Developed marketing, social media and email marketing campaigns to lead the development of the Apprecia brand in the Colombian corporate education and leadership training space.
GILT EDGE SOCCER MARKETING
Developed marketing and social media content for clients such as: Heineken US, Bimbo Bakeries, Panini USA and Scotiabank. Focused on delivering content based on UEFA Champions League, MLS and CONCACAF Champions League.
Crafted their Content Marketing Plan and Social Media Marketing Plan. Created a branded adventure on Vamonde.com called Wicker Park's Best Kept Secrets.
MARCUS EVANS INC.
Content Development, Digital Marketing, Media Relations, Project Management, Account Manager and Conference Producer. During my three year experience with Marcus Evans I focused on developing and marketing business conferences and summits in Latin America.