My journey began in Montevideo, Uruguay. The past 12 years in the U.S. have been a whirlwind of experiences; from painting apartments in Iowa to developing content for major global brands. I have learned to adapt fast, be resourceful, and use empathy to reach audiences in a more authentic manner.
I am proud of my past but I’m truly excited about my future. After taking a year to design my own post-graduate education with Experience Institute, I feel more equipped to take on new challenges and help companies connect with consumers. I believe in creating genuine, emotional ties between brands and consumers to form communities of diverse, yet like-minded, loyal customers — because connection is the most important part of any business. I also care deeply about helping teams craft their digital communication with a mix of creativity, analysis, and delight.